Each December, Precision Technology creates a limited edition product to send to customers and friends as a Thank You for their business. This year, we worked with the sales team to develop a mini-campaign surrounding this gift. We created a short video showing the manufacturing process in creating the “2016 Christmas Train” as well as a companion page on their website. We also created a small insert card that was included with each gift with a strong call to action pushing them to view the video on the website.
In the past there has been no call to action associated with this gift, but by creating this video and associated webpage, the client now has an expanded opportunity to use this limited edition train as an “action point” to drive traffic to their website helping to engage their customers as well as potential future customers.
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