Springtime is in the air, and we’re ready to campaign it up! One of our clients, ARTZ Philadelphia, is celebrating their 5 Year Anniversary this year and wanted to let their friends and donors know in a very special way. They came to us to create a celebratory spring campaign piece including a mailer design with direct mail insert cards & envelope, reply card & envelope, and a special website page.
ARTZ Philly works with people living with dementia and helps them make memories through art. Their participants have created tons of amazing art work over the years, so a big part of this spring campaign was showcasing that. There are a few insert cards included: one is a donor information card, one is a beautiful print of one of the works of art, and one is an instructional card. We included a few ‘blank canvas’ prints where receivers could create their own pieces of art and digitally submit them to ARTZ!
We also designed a reply card where people can donate and send it in. We packaged this all up with a gold ribbon and placed in a puffy metallic pink envelope with a custom shipping label. Who wouldn’t want to open that coming through their mail?!
The last step was to create a special web page on their site where visitors could learn more about the campaign, make donations, and view all the submitted artwork. This was such a blast to work on with ARTZ Philly, and we can’t wait to work on future campaigns with them!
View more ARTZ Philadelphia work here