An Easy and Fast Way to Keep Your Audience Engaged During Fast-Changing Times

An Easy and Fast Way to Keep Your Audience Engaged During Fast-Changing Times

By Kelley NigroniBrand Building, DeSales University, Graphic Design, Higher Education, Non-profit, Wyndetryst News, Wyndetryst Views

An Easy and Fast Way to Keep Your Audience Engaged During Fast-Changing Times We know that businesses everywhere, small and large, are struggling with adapting to this “new normal” we have. But if there’s one thing we know, it’s that we need to continue to keep the momentum going. If not for us, then for … Read More

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

By Kelley NigroniWyndetryst Views

Can package and branding change the perception customers have about a product?  Well Suave’s latest marketing campaign is out to prove just that.  Their bait-and-switch campaign is based  around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing.  The … Read More