Turning a one-time rebrand into a decade long prolific partnership.

Becoming the in-house design team for XTRAC.

booklet design - professional graphic designer

The Bold and the Beautiful

The XTRAC marketing team was looking for a graphic designer to help elevate the brand for their device product line, focused on Psoriasis, Vitiligo and Atopic Dermatitis. This space is competitive and they needed to find bold ways to stand out from their competition.

They asked us to do the rebranding, as well as build out and continue to expand their brand. Fast forward over 10 years later and we’re still their “in house extension” design team.

The reason for this, according to Alison Rock, Former Senior Marketing & Brand Manager, STRATA Skin Sciences, is “how exceptionally reliable they are and how they treat every job, big or small, with the same high level of dedication. Wyndetryst’s experience in a variety of marketing areas including print, web and video editing, has allowed us to keep all our marketing projects with the same vendor and ensure consistency.”

XTRAC Brochures

The Challenge

Some of our most important focal points we kept in mind while strategizing...

  • Take a dated brand and redesign it to feel modern in order to stand out amongst the competition.
  • Disseminate complex content and adhere to strict compliance standards while also creating something visually arresting and editorially digestible.
  • Help a small marketing team get the most out of their budget.
  • Develop a suite of publications that could be easily read and understood by both patients and physicians.
Alison Rock


“Wyndetryst is extremely knowledgeable when it comes to working in the medical industry and we’ve come to rely on and value that experience and expertise. They do a great job of balancing creativity and innovation, while still adhering to the requirements and compliance that are necessary in the medical industry.”

— Alison Rock, Former Senior Marketing & Brand Manager, STRATA

What We Created

A cohesive look and feel across all touchpoints.

  • Website Redesign
  • Patient and Physician Landing pages
  • Physician and Patient brochures
  • Device graphics
  • Training Guides
  • Sell Sheets
  • Tradeshow Displays and Materials
  • Event Invitations
  • Email Blasts
  • Social Media Graphics
sales materials design - sales sheets, brochures designed by professional graphic designer
xtrac folders

How We Did It

Some things that make this brand shine...

  • Chose bold imagery and unexpected photography to help them stand out in the competitive Psoriasis treatment marketplace.
  • Became the “in house extension” design team support for a small marketing team.
  • Expanded visual sales materials from less than a dozen to over 100 materials.
  • Created an “aspirational” brand by consciously choosing to use positive lifestyle photography as opposed to pictures of the conditions .

The Results

A decade of growth and success...

  • Worked on over 500 projects in 10 years.
  • Designed an easy to use portal for sales reps to request custom e-blasts for practices.
  • Developed and expanded a cohesive brand across print, web and digital.
  • Despite two acquisitions over 10 years, our team has been retained as the lead designer.
xtrac sheets
Alison Rock


“Wyndetryst has been partnering with XTRAC in our marketing efforts for 10+ years. They do a great job understanding what you want and helping to guide you throughout the design process so you get a top-notch product.”

— Alison Rock, Former Senior Marketing & Brand Manager, STRATA

See Related Projects

See some of our recent MedTech, BioTech and Healthcare work.

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