We partnered with the Internal Marketing Team at NEOVA to design over 500 sales and support publications for a brand portfolio of over 40 skincare products.
NEOVA is a high-end clinical skincare brand that sells direct to physician and direct to consumer. We work with the marketing team to conceptualize and design over 100 publications annually—over 500 to date for their product portfolio. Publications include sales materials such as sell sheets, counter cards, and brochures for sale representatives; brochures, guides and speciality packaging for physicians; and regular direct mail campaigns. One of the main design challenges is maintaining the internal style guide for the NEOVA brand, while also creating a unique design aesthetic to support each individual product to showcase their specific features. We have accomplished this through custom photography and color palettes as well as creating sub campaigns for seasonal specific marketing campaigns.