Helping a MedTech software development company reflect the caliber of work they deliver.

We brought MedAcuity’s new style guide to life…and then some.

booklet design - professional graphic designer
brochures designed by professional graphic designer

The Growth of a Brand

MedAcuity is a software development engineering partner driven to solve the most complex technical and business challenges inherent in developing connected medical devices, healthcare technologies, and regulated robotics.

Like the rapidly evolving markets they serve, they were seeing rapid growth and needed their brand to grow with them.

When they came to us it was evident their brand didn’t match the caliber of the work they were doing or the clients they target. After more than a decade in business, their brand still had a scrappy start-up feel. It was time for their brand image to grow up.

Fresh off an agency rebrand, they now faced a problem so many companies face: now what?

We were able to come in and pick up where the rebrand left off and give it wings.

Medacuity Print Ad

The Challenge

Some of our most important focal points we kept in mind while strategizing...

  • Implement brand style guide across all platforms and assets
  • Work with a director new to the MedAcuity team
  • Help with internal branding and initiatives to engage, retain, and attract employees
  • Elevate the website to reflect the larger, highly skilled organization they are in order to appeal to their highly successful and sophisticated clients and prospects
Nancy Sarlan


"Wyndetryst is collaborative with the right blend of push and pull. I view them as both an extension of my marketing team and a partner invested in helping me make MedAcuity a successful brand.”

— Nancy Sarlan, Director of Marketing, Medacuity Software

What We Created

A cohesive look and feel across all touchpoints.

  • Redesigned, expanded, and maintain their website
  • Built out various sell sheets, signage and collateral using their new style guide as a foundation
  • Full custom icon library to use across print, web, and digital publications
  • Presentation decks for internal leadership and management-level presentations and all-hands meetings
  • Presentation decks for external events/presentations
  • Designed a proposal template to help the sales team present in a more competitive way
  • Designed environmental office graphics, employee giveaways, materials for employee reward and retention program
sales materials design - sales sheets, brochures designed by professional graphic designer

How We Did It

Some things that make this brand shine...

  • Tripled website pages and content and added valuable content for sales tools, while creating a stronger site value for SEO
  • Supported a new content marketing strategy with a cohesive new “look” to branded thought leadership content including articles, case studies, webinar presentations, and more to come
  • Took their new style guide and built out nearly a dozen publications over the course of a year

The Results

Through the building out of new sales materials and a new website, the company has seen growth in less than two years including:

  • 10% uptick in new client meetings using new branded thought leadership assets
  • 75% increase in site traffic
  • 112% increase in direct referrals to their website
  • 466% increase in social referral traffic


Medacuity Workplace Notice
Nancy Sarlan


“I love how the Wyndetryst team is organized. The clarity around their roles and specialties leaves very little room for doubt as to who’s who and who to work with for each project. They’re super organized and keep us on track so we’re always moving forward.”

— Nancy Sarlan, Director of Marketing, Medacuity Software

See Related Projects

See some of our recent MedTech & Healthcare work.

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