DeSales University

Design Help When It’s Needed

A common issue in higher education is that internal marketing departments are understaffed and overwhelmed. This can often lead to a long backlog and wait time for individual departments to get timely and critical design projects started.

For over 13 years, Wyndetryst has been working closely with the Career Development Center and Student Activities offices at DeSales University. They came to us looking for fresh creative ideas, that adhered to DeSales brand guidelines and could be delivered in a faster turn around time then their internal marketing team was able to commit to.

What started as a single project has evolved into a long-standing partnership where we have been able to provide high-quality designs of multi-page publications, social media graphics, event branding, apparel design and more. All while being creative and adhering to the University’s brand guidelines as necessary.

How We Did It

Some things that helped us succeed...

We worked closely with both the Career Development Center and Student Activities to align our designs with their goals and audience needs
For Student Activities, we created fully custom designs, especially for their annual Orientation program, which features a new theme each year
We adapted our work to fit within DeSales’ brand guidelines while knowing when to push boundaries to enhance their materials
When DeSales’ marketing department was at capacity, we acted as an extra design hand, ensuring high-quality work without overwhelming their staff
Every piece we designed was crafted to resonate with college students while maintaining a professional and polished look

The Results

More brand confidence and very positive feedback.

Allowed internal departments to launch materials in weeks as opposed to waiting months in the queue with the University's marketing department
Our decade-long relationship with DeSales has expanded across multiple departments, solidifying Wyndetryst as their go-to design partner
Our work has been praised by staff, students, and parents, helping departments feel more confident in their marketing efforts
With strong, visually appealing materials, DeSales has been able to better promote their events and programs