Driving a Diagnostics Company’s Growth Through Strategic Design
Delphi Diagnostics, a Texas-based start-up specializing in diagnostics for hormone receptor-positive breast cancer, needed to establish a stronger visual identity while educating both physicians and patients.
Their first diagnostic, the Endocrine Activity Index™ (EAI™), offers advanced insights into breast cancer treatment, but communicating the complexity of their work required a carefully crafted approach. Delphi’s team needed marketing materials that were not only informative but also digestible and engaging for their two key audiences: time-pressed doctors and patients often overwhelmed by medical information.
Delphi turned to Wyndetryst for a full-service design partnership that transformed dense content into visually compelling, easy-to-understand materials. From diagnostic report redesigns to trade show visuals to investor decks to a full website redesign, Wyndetryst has helped Delphi elevate their brand and expand its reach within the healthcare industry.
Our ongoing collaboration continues to evolve as Delphi grows, and we’re so excited to continue to support their mission of making diagnostics more accessible and understandable.
