CASE STUDY
Designing around a highly regulated industry.
Creating a cohesive and consistent look for Aspira Women’s Health.
The Start of Something Great
With over 10 years of experience in ovarian cancer risk assessment, Aspira Women’s Health focuses on delivering products that allow healthcare providers to stratify risk, facilitate early detection and optimize treatment plans.
With their multiple products and audiences, they needed a partner who could create easy to read and understand visual pieces for doctors and patients. Not to mention discerning the regulatory requirements that come into play in the medical, pharmaceutical and biotech space.
Emily Granger, Aspira’s Senior Director of Marketing used to work at a former client of ours and had seen our work. When she joined Aspira’s team, she asked us to conduct a full website redesign.
What began with a website rebrand turned into a full-service design partnership. We conducted a complete rebranding of their corporate identity and that blossomed into more pieces to redesign and new pieces to design. We’ve since helped Aspira launch two new products, create digestible and packaged up audience responses, and added visual appeal.
The Challenge
Some of our most important focal points we kept in mind while strategizing...
- Take dense and complex messaging and make it manageable and digestible to break through the competition
- Convince doctors to rethink new testing and understand why this was beneficial for their patients
- Change the narrative around ovarian cancer testing standards with early detection for women of ALL ethnicities and backgrounds
- Seamlessly integrate and act as an extension of a small marketing team
CLIENT PRAISE
“Our field is complex and it’s been important to work with a team that understands the regulatory and clinical complexities so that we can translate them into impactful materials. I truly can’t give Wyndetryst enough positive feedback!”
— Emily Granger, Former Senior Director of Marketing, Aspira Women's Health
What We Created
A cohesive look and feel across all touchpoints.
- Overall corporate branding for Aspira Women’s Health
- Brand work for their OVA and Genetix suite testing products
- A complete redesign of their website and ongoing maintenance
In addition, we’ve created over 100 materials including:
- Sales & Investor Pitch Decks
- Physician and Patient brochures and Sell Sheets
- Lab Report Designs, Instructions and Specimen Kit Packaging
- Tradeshow Displays and Materials
- Event Invitations, Email Blasts and Social Media Graphics
How We Did It
Some things that make this brand shine...
- Learned the complexities of their highly regulated industry carefully combining the nuance of regulation with the elegance of a women’s health brand
- Created a structured process for proofing and reviewing to help eliminate errors during the back and forth of design proofs
- Brought information to life in a visual, engaging and often simplified way
- Built a partnership based on the understanding that it’s critical for us to be open minded and flexible
The Results
More brand recognition, more customers and more funding.
- Worked on over 150 projects in just 3 years
- Designed a 40+ page investor deck for the CEO that’s helped secure over $50M in funding
- Helped transition the visual brand during the renaming of the company and the launch of two new products
- Provided a set of sales tools that helped tell their story which led to the increase of physician customers from 1500 to 3000 in just 3 years
CLIENT PRAISE
"Working with Wyndetryst has been instrumental in delivering and developing the tools Aspira Women’s Health has needed to achieve its lofty goals. Their creative eye and attention to detail is so important in ensuring that everything we create not only fits with our brand but is visually engaging."
— Emily Granger, Former Senior Director of Marketing, Aspira Women's Health
See Related Projects
See some of our recent Aspira work.
Sales Brochures Re-vamped
December 6, 2019
Promoting Ovarian Cancer Awareness Month!
October 29, 2019