While we spend a lot of time designing web and digital solutions for many of our clients—the classic sell sheet and brochure are still workhorses for many sales teams out in the field. There is just something about having a well designed print piece to use as a talking point when going on sales calls, following up on an initial lead, or presenting your business at trade shows or networking events. These pieces also serve to hook the customer with your initial value proposition and encourage further engagement on your website.
This is exactly what we created for our client The Closet Works, a manufacturer of high-end custom closet solutions. We worked with the owner of the company to develop a sell sheet and leave behind brochure that capture the elegance and sophistication of the products they sell to their customers.
When creating leave behind brochures it is important to know your audience. The sell sheet was designed to speak directly to interior designers, a valued niche target, that the sales team partner with to resell their products while the leave behind brochure was created with a broader appeal of direct customers, interior designers and distributors in mind.
Are you looking for sell sheets, brochures or creative leave behind materials for your sales team? Call or email Matt at 267-564-5221, matthewwolf@wyndetryst.com to get started.