Expanding a Medtech Brand Through a Decade Long Partnership

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For over 10 years, we’ve had the incredible opportunity to partner with the marketing team at XTRAC, beginning with a major rebrand that set the stage for their evolving brand identity. 

Medtech device direct mail postcards for patients we created using graphic design
A series of marketing postcards for we designed to educate patients on the benefits of XTRAC

XTRAC is a Medtech eximer laser device that treats Psoriasis, Vitiligo and Atopic Dermatitis. Our relationship with their marketing team began with a major rebrand that set the stage for their evolving brand identity. What started as a project to refresh their logo and overall brand visuals quickly grew into a partnership that has spanned over a decade and included the design of hundreds of publications. Despite changes in leadership, fluctuating economies, and shifts in the market, we’ve remained a trusted part of their marketing team, providing stability and strategic guidance.

Medtech device sales flyers we created using graphic design
A series of sales flyers that we designed to help educate providers on the benefits of the XTRAC

Even with our longstanding relationship, we never stop re-evaluating and reimagining their brand’s potential. We work closely with XTRAC to ensure that the brand not only maintains its strength but also grows and evolves with each new project. Recently, we’ve had the pleasure of collaborating with new members of their marketing team, who have shown great enthusiasm for building on the publications we’ve developed in the past and making them even more impactful. Their fresh perspective is helping us continue the legacy of quality work we’ve established with XTRAC, while pushing the boundaries of what we can achieve together.

Medtech device social media posts for patients we created using graphic design
A series of social media posts we designed for practices to use to help market XTRAC to their patients

One of our latest projects involved refreshing a series of publications that had been staples in the field for years, as well as creating new materials that had been on their wish list for a long time. While we maintained the integrity of XTRAC’s core brand, we infused new life and energy into these materials, ensuring they resonate with today’s physicians and patients while staying true to the company’s established identity. We’re excited to see where this ongoing collaboration takes us and are eager to continue expanding and evolving the XTRAC brand for many years to come.

Read more about how we’ve helped XTRAC expand their brand over the years.