We worked with the Christian Science Monitor, a weekly print and online global news publication, to create a campaign targeting current subscribers encouraging them to give gift subscriptions during the fall and holiday season. We built this digital campaign from the ground up starting with high-level conceptualization which included custom copywriting, messaging and art direction. Once a concept was decided upon, we delivered a campaign that included email blasts, internal web ads and retargeting ads geared for each month of the year between September through January.
