Designing an engaging student-centric set of publications within a larger brand.
We partnered with the Career Development Center at DeSales University to create a series of printed and digital publications to help engage students with the unique services that the department offers for them. We helped them create a visual style that felt unique to their needs while still fitting into the larger DeSales University brand. The campaign consisted of a 64-page career planning guide book, posters, postcards, giveaway items and digital graphics for Facebook and Instagram.