Graphic & Website Design for Growing Businesses
Twofold Financial
We gave Twofold Financial a bright, personality-packed brand identity and website that stands out in the field.


Financial Branding That’s Anything But Boring
Twofold Financial isn’t your typical accounting firm, and that’s exactly how owner and CPA Samantha Musser wanted it.
Samantha knew she wanted to build a brand with us that reflected her personality: warm, approachable, insightful, and genuinely supportive.
Launching her own firm meant creating a complete identity from scratch, but she wasn’t interested in blending into the sea of traditional financial brands. She wanted Twofold to feel modern, feminine, and emotionally intelligent, without losing the professionalism and clarity the industry demands. Together, we created a bold, personality-driven brand that mirrors her client-first mission and is fully equipped to grow alongside her fast-expanding business.
From logo design to a full website build, Twofold’s brand is proof that numbers can have heart, and personality can be your biggest differentiator.

The Challenge
Some of our most important focal points we kept in mind while strategizing...
- Make a traditionally conservative industry feel modern, fresh, and engaging
- Stand out in a saturated market of similar-looking CPA firms
- Strike a balance between feminine, approachable visuals and broad professional appeal
- Create a full brand and website that reflects the owner’s personality while meeting the expectations of a fast-growing business

Client Praise
“Working with Wyndetryst has been such a dream and I look forward to future projects with them. Having Wyndetryst’s support was absolutely the right choice as they found a way to turn my thoughts into really creative and beautiful visuals.”
— Samantha Musser, Owner & CPA, Twofold Financial
What We Created
A cohesive look and feel across all touchpoints.
- Full brand identity and visual system
- Logo and icon mark Color palette and font system
- Brand style guide and asset library
- Custom-designed business cards
- Five-page custom Wix website with service explanations, video content, and team info


How We Did It
Some things that make this brand shine...
- We kicked things off with a brand audit and inspiration research, diving deep into the vision Samantha had for her business
- From there, we built a full identity from scratch — including a custom logo, color palette, typography, and graphic elements
- Our design approach emphasized clarity and warmth, ensuring even complex financial services felt digestible and friendly
- We then designed and developed a 5-page website, complete with videos and tailored service sections to speak directly to her ideal clients
The Results
More brand recognition, more clarity and positive feedback.
- Twofold Financial now has a brand that reflects exactly who they are — modern, intentional, and full of personality
- Their services are easy to navigate, thanks to thoughtful design that breaks down complexity with ease
- We continue to serve as their go-to design team, supporting all digital, print, and web needs
- The cohesive brand helps attract the right clients — those who value clarity, connection, and confidence in their CPA




Client Praise
“My previous website & branding (also done by Wyndetryst) got SO many positive reviews over the years that I wasn’t sure we could top it, but the final product was even more next level. The ultimate compliment? Other business owners have used my website as inspiration for their own website designs. 10/10 would recommend.”
— Samantha Musser, Owner & CPA, Twofold Financial
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