Emily Granger

Marketing Strategist & Copywriting

I am a marketing professional with extensive experience in the field of Biotechnology and Diagnostics having spent the majority of my career in the clinical laboratory industry, working for both large and small companies. In my previous role as Senior Director of Marketing at Aspira Women’s Health, I focused on marketing FDA-cleared commercial products that created differentiation and drove customer retention and growth.

Throughout my career, I leveraged my broad marketing experience in a variety of marketing functions, including investor relations, communications, messaging, branding, sales enablement, and product development, as well as executing a variety of tasks, including creating sales collateral, content strategy, and training materials.

I have held several roles within the clinical laboratory industry.  Prior to Aspira, I was the Director of Marketing for Boston Heart Diagnostics. During my time at Boston Heart, I led multiple innovative product development initiatives from discovery through launch focused on improving the clarity of laboratory results and communicating patient risk to improve understanding and action by healthcare providers and their patients. I have worked my way up in the diagnostic laboratory industry serving as a laboratory technologist, customer service representative, operations and various product development roles before landing in marketing.

I have a Bachelor of Science in Biology from St. Lawrence University in Canton, NY and a Master’s in Business Administration in Marketing from Assumption University in Worcester, MA.

When I'm not coming up with exciting marketing strategies for life sciences companies, you can find me working on a house project in my c.1760 New England home, or cooking something new in the kitchen.  Most often though I am with my 3 kids, running them around to way too many activities and enjoying my time with them every chance I get.