Client Success Story: Becoming the Strategic Design Partner for a Philadelphia Non-Profit

Client Success Story: Becoming the Strategic Design Partner for a Philadelphia Non-Profit

February 13, 2020By Matthew WolfClient Success Stories

Q: Tell us who you are and a little about ARTZ Philadelphia. A: My name is Susan Shifrin and I am the Founder and Executive Director of ARTZ Philadelphia. We’re a non-profit in Philadelphia, Pennsylvania that provides opportunities for self-expression and for the rebuilding of self-esteem and dignity to people living with dementia and those who care … Read More

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

April 25, 2017By Matthew WolfWyndetryst Views

Can package and branding change the perception customers have about a product?  Well Suave’s latest marketing campaign is out to prove just that.  Their bait-and-switch campaign is based  around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing.  The … Read More

Digital Campaign Targeting Current Subscribers

Digital Campaign Targeting Current Subscribers

December 10, 2016By Matthew WolfChristian Science Monitor

We worked with the Christian Science Monitor, a weekly print and online global news publication, to create a campaign targeting current subscribers encouraging them to give gift subscriptions during the fall and holiday season. We built this digital campaign from the ground up starting with high-level conceptualization which included custom copywriting, messaging and art direction. … Read More