I bet many of you are experiencing the same let’s-get-outside (while still social distancing) vibes that we are here in Philadelphia — 70 degree days and plenty of sunshine. In fact I’ve been spending a lot of time in the garden getting my vegetable beds in order and tending to my newly sprouted seedlings … Read More
Q: Tell us who you are and a little about ARTZ Philadelphia. A: My name is Susan Shifrin and I am the Founder and Executive Director of ARTZ Philadelphia. We’re a non-profit in Philadelphia, Pennsylvania that provides opportunities for self-expression and for the rebuilding of self-esteem and dignity to people living with dementia and those who care … Read More
Can package and branding change the perception customers have about a product? Well Suave’s latest marketing campaign is out to prove just that. Their bait-and-switch campaign is based around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing. The … Read More
While we spend a lot of time designing web and digital solutions for many of our clients—the classic sell sheet and brochure are still workhorses for many sales teams out in the field. There is just something about having a well designed print piece to use as a talking point when going on sales calls, … Read More
Each December, Precision Technology creates a limited edition product to send to customers and friends as a Thank You for their business. This year, we worked with the sales team to develop a mini-campaign surrounding this gift. We created a short video showing the manufacturing process in creating the “2016 Christmas Train” as well as … Read More
We worked with the Christian Science Monitor, a weekly print and online global news publication, to create a campaign targeting current subscribers encouraging them to give gift subscriptions during the fall and holiday season. We built this digital campaign from the ground up starting with high-level conceptualization which included custom copywriting, messaging and art direction. … Read More