Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

By Kelley NigroniWyndetryst Views

Can package and branding change the perception customers have about a product?  Well Suave’s latest marketing campaign is out to prove just that.  Their bait-and-switch campaign is based  around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing.  The … Read More

Limited Edition Valentine’s Day Packaging and Sales Campaign

Limited Edition Valentine’s Day Packaging and Sales Campaign

By Kelley NigroniNEOVA, Skincare

We worked with the internal marketing team at NEOVA to create a special Valentine’s Day promotional campaign that included limited edition packaging design for one of their products as well as a suite of printed and digital sales tools for the sales team including sell sheets, fax sheets, postcards and email blasts. In addition, we designed a digital marketing kit for their clients to use that includes email blast templates, social … Read More

Limited Edition Packaging and Holiday Campaign

Limited Edition Packaging and Holiday Campaign

By Kelley NigroniNEOVA, Skincare

We worked with the internal marketing team at NEOVA to create a special holiday promotional campaign that included limited edition packaging design for two of their products as well as a suite of printed and digital sales tools for the sales team including sell sheets, fax sheets, postcards and email blasts. In addition, we designed a digital … Read More

NEOVA Beauty and the Beach Sales Campaign

NEOVA Beauty and the Beach Sales Campaign

By Kelley NigroniNEOVA, Skincare

We worked with the internal marketing team at NEOVA to create a special Beauty and the Beach promotional campaign that included a suite of printed and digital sales tools for the sales team including sell sheets, fax sheets, postcards, reference cards and email blasts. We also designed the belly band that wraps around the product bag. In addition, we designed a digital marketing kit for their clients to … Read More

LOVE NEOVA Campaign

LOVE NEOVA Campaign

By Kelley NigroniNEOVA, NEOVA Sub Campaigns, Skincare

It’s NEOVA campaign time once again! Campaigns are some of our favorite things to design because we get to develop so many various pieces to create one cohesive project. For this campaign, they wanted to focus on loving yourself and indulging in your skin with NEOVA. The first step was to design some graphics that … Read More