Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

April 25, 2017By MattWyndetryst Views

Can package and branding change the perception customers have about a product?  Well Suave’s latest marketing campaign is out to prove just that.  Their bait-and-switch campaign is based  around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing.  The … Read More