Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?
Can package and branding change the perception customers have about a product? Well Suave’s latest marketing campaign is out to prove just that. Their bait-and-switch campaign is based around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing. The … Read More