You Provide the Brand Guidelines—We Design the Trade Show Booth

May 1, 2018By Kelley NigroniStrata SkinSciences, Tradeshow Booth Design

We recently worked with the marketing team at STRATA Skin Sciences to design an engaging tradeshow booth to represent their brand at the 2018 American Academy of Dermatology Meeting in San Diego, CA.  This project is a great example of how we work in collaboration with a tradeshow booth manufacturer—they provide the booth layout and structure, … Read More

Is Packaging Redesign by Suave Just a Clever Publicity Stunt or Smart Design Thinking?

April 25, 2017By MattWyndetryst Views

Can package and branding change the perception customers have about a product?  Well Suave’s latest marketing campaign is out to prove just that.  Their bait-and-switch campaign is based  around a simple (and sparse) redesign of their packaging—renamed now as “EVAUS”—to make it look more high-end and sophisticated than their classic “for the masses” marketing.  The … Read More